Your casino will be a great addition to your market and a destination that your customers will enjoy. Do they know this? Your casino can become a leader in the industry with the right marketing. This is where this blog comes in.
This post explores tried-and-true casino marketing strategies to help you grow your business. What’s the best part? Most of these ideas are simple and inexpensive.
Discover six proven strategies for maximizing your casino marketing efforts.
1. Boost discoverability.
Discoverability is extremely important because the competition among casinos is fierce. Discoverability is how easy or difficult it is for people to find your website online.
Imagine that you are a potential guest looking for a casino. How easily would you find yours on the Internet? You can try searching for your casino using different search engines, reading reviews on travel websites, or looking at social media. You can gauge your discoverability by observing how frequently your casino appears in search results and how high it is ranked. We recommend marketing and SEO tools like Moz and SEMrush to get a better understanding of where things are at the moment.
You can increase your casino’s online visibility by investing in tools and other methods.
- Create landing pages for your most important amenities. Use keywords related to these amenities, as well as high-quality images, captions, and catchy headings.
- Search engine advertising should be done correctly. Google has stated that “Gambling Ads must only target approved countries and have a landing page with information about responsible gaming.” You should also check local regulations for your products and the area you are targeting. Test ads with keyword phrases that are relevant to your offering once you have a clear understanding of the local regulations.
- Create profiles on social media for the channels that your audience is most interested in. Take part in discussions about your casino, gaming, local news and other events in the community.
- You should optimize your content to include keywords related to your location, unique offering, casino, and latest events. Focus on what makes you unique so that visitors will find you.
- Use beacons or proximity marketing to increase guest interest in your area. This is especially helpful when competing with other casinos located within walking distance. You can use this and other location-based strategies to target your customers in real life instead of online.
- To “boost” the word-of-mouth mentions about your casino, use strategic partnerships with local businesses and other comarketing relationships.
We can help you maximize your casino’s exposure.
2. Take part in group events.
Your casino is more than just a gaming floor. Your casino may also offer a luxury hotel, cutting-edge technologies, flexible event and entertaining spaces, award-winning spa and health club amenities or delicious restaurants. When it comes to casino marketing, think about the bigger picture.
Casinos can be the perfect venue for large events such as weddings, conferences and business retreats. They are also ideal for group luncheons and family reunions. To attract this type of opportunity, your marketing should include messaging and targeted targeting for group and event business.
Cvent’s competitive ads(tm) for hotels and other locations could be an excellent fit for your marketing efforts to bring more group business into your casino. The Competitive Market Ads will give you a major advantage in attracting group business from planners searching for similar markets or areas. Search Ads ™ puts you at the top of your mind when event planners search for solutions. This is when they are most likely to act on their search.
3. Find out what “jobs need to be done.”
Marketers have long relied on demographics to guide their decisions. Casinos used the age, income, and education of their audiences as indicators for future behaviour.
It is helpful to focus on your audience’s demographics. There are differences in their behaviour. Anderson Digital states that while Boomers and Gen Xers spend 80% on gaming and 20% on entertainment and food, Millennials are more likely to pay 70% on entertainment and 30% on gaming.
While demographics can be useful, they’re not the only way to learn about your audience. Imagine a group of women outside your casino. Say you already know the demographics of your group. They’re in their 20s and 30s. They’re college-educated. And they have well-paying jobs. Do you know the reason they are there?
They may be on business and have an hour before their next appointment. These women may be visiting for a family reunion. They could be celebrating a bachelorette for a close friend. You can only guess about the motivations of your customers, their problems, and their needs based on their demographic data.
This framework describes the “job” the customer “hires” you to do. In the example, women who are attending a casino as part of a bachelorette celebration “hire” the casino to create a relaxed and fun atmosphere with a mix of gaming, entertainment, food and drink. If the same women were attending a casino function as part of their work, they could “hire” it for its flexible and stress-free environment, easy logistics, quick Wi-Fi and plenty of places to charge devices.
You need to know what your audience wants in a certain space and what they are “hiring” to do so that you can tailor your marketing and messaging.
4. Create positive feedback loops
Casinos are often based on emotions. Casinos offer a variety of attractions to make their customers feel good. You can boost your casino’s results by focusing on these positive feelings.
A feedback loop is when the result of an action feeds back to the beginning as input. When a child gets a parent’s laughter or applause for doing something funny, they will be more likely to repeat the action to get that same reaction.
Positive feedback loops increase the likelihood of action repetition. Negative feedback loops decrease the possibility of this happening. Parking in a loading area and getting a ticket is an example of a feedback loop. The fear of receiving another ticket will make you less likely to park your car in a loading area in the future.
Without realizing it, you probably already have positive feedback loops in your casino. When guests win, they feel good and are more inclined to play the game again. The guests may even recreate their winning conditions exactly. Guests with a bad experience are less likely to return.
In your casino marketing, you can implement feedback loops using a number of different methods:
- Encourage reviews and referrals immediately after positive experiences, such as a winning game or a delicious meal.
- Offer another offer as soon as a customer redeems a discount.
- If your casino includes a hotel component, send emails to encourage future bookings. This is the time when customers are most likely to be happy—after an upgrade, a day or two after reserving entertainment or a restaurant, or any other positive experience you can identify.
- Offer more experiences to customers who provide positive feedback on social media, in reviews, or through posts.
- Reward your loyal customers by offering generous discounts, exclusive offers and special promotions.
- Turn negative feedback into positive feedback. The best way to respond to negative feedback and customer complaints is with genuine compassion. If necessary, offer an apology and do what it takes to “make things right” for your customer.
Over 88,000 event professionals will see your casino.
5. Use social proof.
Consumers trust their peers more than your brand. Potential guests and customers will listen more to their friends’ recommendations or reviews posted on the Internet by strangers.
To build trust in your brand, you will need others’ help. Social proof is the idea that people copy others’ actions that they admire. This can be used in several ways to market your casino.
- Positive reviews can be displayed on your social media pages and website.
- Video testimonials of happy winners and guests are also welcome.
- Please encourage your guests to tag you on social media when they share their casino experiences.
- Monitor online reviews and feedback and respond accordingly.
- Install a photo booth on the casino floor for guests to use when they win.
- Display pictures and videos of recent casino winners throughout the casino.
Social proof can be used in many creative ways. You can start by analyzing your target audience’s information-seeking habits.
6. Keep up with the latest gaming trends.
Casinos are undergoing rapid change and evolution. Casinos are changing rapidly due to online gaming, entertainment, hybrid and virtual events, eSports, virtual and augmented realities, and virtual reality. To remain competitive, casinos must be aware of and utilize the latest gaming and technology trends.
Here are some technologies and trends you should keep in mind as you develop your casino marketing campaign and test campaigns:
- E-sports is becoming more and more popular. Casinos can partner with esports teams and platforms to reach new audiences.
- Virtual reality and augmented realities offer guests new ways to interact with gaming environments. Add VR and AR to your offerings so that guests can take part in the action whether they are at home, in a hotel, or from anywhere around the globe.
- Online casinos are growing in popularity, and regulations governing them are being relaxed. Keep up with the latest news so that you can know how your competitors are doing.
- It is unlikely that the games and entertainment choices popular today will be popular in five or ten more years. Stay ahead of the trends and make sure you understand them to avoid being left behind.
Start boosting your casino advertising today!
Are you thinking about your casino being the “next big thing” in events? Look at the trends in the industry to help you stand out.